Staying true to its foundations of being both open and challenging, Lynk & Co continues to have an open dialogue with its potential consumers world-wide. A buyer-centric approach is an ever-evolving aspect of its intentions to be a global mobility brand. The results of a bold customer-oriented focus are revealed in a raft of new updates on its 01 model. Ten new features, from an adjustable centre console armrest, to altering the looks of the car by modifying the lower front grille, are all part of a collaborative effort between consumer and brand. The 01-model update is engineered from feedback received from around 110,000 users that allows Lynk & Co to adapt and create a refreshed version.
This chapter of collaboration continues as the brand gears up to a full-scale launch of its product offering to Europe in 2020. Lynk & Co is taking extra effort to find the crazy ideas of today that can be the brilliant solutions of tomorrow and it is adapting the offering accordingly, all in line with its ‘Co:lab’ platform. A core promise of Lynk & Co’s progress as a disruptive game changer is to welcome ideas from everyone, whether they be developers, or just digitally literate.
Alain Visser, CEO of Lynk & Co, said: “We are just living up to our brand’s philosophy of being open and challenging in every way. Our overriding aim is to listen. This is the best way to provide better products and a more innovative ownership experience. Consumers know what they want and we need to deliver and elevate it to generate a genuine ‘Wow’ factor.”
Creating deeper relationships with consumers, along with the need for all companies to work towards sustainability, each Lynk & Co derivative will be electrified when launched into key European urban hubs next year. Lynk & Co also confirms that, in its quest to become a global lifestyle brand it will reshape its products to satisfy a wider global market.
After rolling-out ‘Co:lab’ successfully, Lynk & Co has collaborated with users on suggestions and critiques of its models and the industry. Lynk & Co already boasts high-quality connectivity, unrivalled technology, a sleek, modern interior and exterior design, but thanks to its collaborative approach, any idea, no matter how daft, can be voted on and brought into the brand programme, all of which helps in the push to break down the boundaries and create the ‘new normal’ in changing automotive mobility.
Born global, designed and engineered by an international team in Gothenburg, Sweden, Lynk & Co has an European heart and soul. In early 2019, Lynk & Co announced unprecedented sales for a new brand in its first year, closing the book with 120,414 cars on the streets in 2018.
