BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Military Discount & Public Sector Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery* and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.


Programme Eligibility (serving, veteran, and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers


  • Preferential Car Scheme available
  • UK nationwide home delivery*
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

Click Here

Example Offers

MINI 5-Door Hatch Cooper
1.5 136 PS Classic 5dr Steptronic [start stop] [Premium]

On the road cash price:
£22,388.61

or £349 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £22,388.62
Monthly payment £349
Optional final payment £9,983.53


Your deposit £349
BMW deposit contribution £1993.38
Total deposit £2342.38

6.9% APR Representative


MINI Convertible Cooper
1.5 136PS Classic 2dr Steptronic [Start Stop] [Premium]

On the road cash price:
£24,256.23

or £389 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £24,256.23
Monthly payment £389
Optional final payment £10,215.70


Your deposit £389
BMW deposit contribution £2365.77
Total deposit £2754.77

6.9% APR Representative


MINI Countryman Cooper Classic Auto

On the road cash price:
£27,440.26

or £429 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £27,440.26
Monthly payment £429
Optional final payment £12,166.99


Your deposit £429
BMW deposit contribution £2531.74
Total deposit £2960.74

6.9% APR Representative


MINI Electric II
3dr Cooper S

On the road cash price:
£29,879.89

or £459 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £29,879.89
Monthly payment £459
Optional final payment £13,697.86


Your deposit £459
BMW deposit contribution £1,758.11
Total deposit £2217.11

6.9% APR Representative


BMW 116 Hatch 5dr
1.5d 116PS M Sport LCP 5dr manual [start stop]

On the road cash price:
£29,688.78

or £449 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £29,688.78
Monthly payment £449
Optional final payment £14,973.44


Your deposit £449
BMW deposit contribution £2954.22
Total deposit £3403.22

6.9% APR Representative


BMW X3 xDrive30
3.0 d MHT 286PS M Sport 5dr Auto

On the road cash price:
£50,262.48

or £719 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £50,262.48
Monthly payment £719
Optional final payment £24,333.98


Your deposit £719
BMW deposit contribution £5,450.52
Total deposit £6,169.52

5.9% APR Representative


BMW 8 Series Gran Coupe
3.0 i 333PS M Sport 4dr Steptronic [Start Stop]

On the road cash price:
£57,540.13

or £769 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £57,540.13
Monthly payment £769
Optional final payment £28,913.19


Your deposit £769
BMW deposit contribution £21,128.87
Total deposit £21,897.87

4.9% APR Representative


BMW X5 x Drive30
3.0 d MHT 286PS M Sport 5dr Auto 5 seat

On the road cash price:
£61,917.30

or £839 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £61,917.30
Monthly payment £839
Optional final payment £32,503.11


Your deposit £839
BMW deposit contribution £7778.70
Total deposit £8,617.70

5.9% APR Representative


Terms & Conditions

Subject to availability. Eligible customers only. UK delivery - delivery costs and restrictions may apply. 

Representative finance example is for a BMW 118i M Sport Sports Hatch with a contract mileage of 32,000 and excess mileage charge of 8.76p per mile. Applies for new vehicles ordered between 01 April and 30
June 2022 and registered by 30 September 2022 (subject to availability). Eligible customers only. *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer
Warranty, BMW Emergency Service, 12 months’ road fund licence, vehicle first registration fee, delivery, number plates and VAT. ^Optional final payment is not payable if you opt to return the vehicle at the end of
the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required.
Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit
Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Park Lane Ltd is part of BMW Group. We commonly introduce customers to a selected panel of
lenders including BMW Financial Services and MINI Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent
financial advice. You should try and estimate the distance you will travel as accurately as possible to try and avoid excess mileage charges at the end of your contract. **Our Deposit Contribution includes UK
Forces ISSD saving and deposit contribution from BMW Financial Services. Deposit contribution from BMW Financial Services is available on all BMW Financial Services Agreements.

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