BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery* and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.

Programme Eligibility (serving and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers

  • Preferential Car Scheme available
  • UK nationwide home delivery*
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

Click Here

Example Offers

Terms & Conditions

Subject to availability. Eligible customers only. UK delivery - delivery costs and restrictions may apply. 


Our customer reviews

Rated 9.8 out of 10

Join the Priority Club

Join the MSG Priority Club and mailing list for exclusive access to additional benefits and discounts.