BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery* and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.


Programme Eligibility (serving and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers


  • Preferential Car Scheme available
  • UK nationwide home delivery*
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

Click Here

Example Offers

Terms & Conditions

Subject to availability. Eligible customers only. UK delivery - delivery costs and restrictions may apply. 

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